Steps to Create a Google Ads Campaign

Google Ads allows you to promote your brand on a vast digital network. However, setting up a Google Ads campaign can seem complicated.

In this article, we will discuss in detail the steps to create a Google Ads campaign and what the campaign structure should look like.

What is Google Ads?

Google Ads (formerly Google AdWords) allows brands to promote their products or services on Google's vast network of search results, websites, shopping lists and YouTube videos. This can be an excellent way to increase your brand's visibility and drive sales.

For more detailed information about Google Ads, you can take a look at our article titled "What is Google Ads?". 

Google Ads Account Structure

Understanding the Google Ads account structure is the first step in creating a campaign. A Google Ads account is usually organized as follows:

•   Account
•   Campaigns
•   Ad Groups
•   Advertisements
•   Keywords

This structure helps you organize and manage your ads. Each level allows for different strategies and tactics to reach your specific target audience.

Steps to Create a Google Ads Campaign

Google Ads campaigns may seem complicated, but by following these steps you can put your business at the forefront of online marketing.

1. Goal Setting

The first step in creating your campaign is to define your target. Your goals determine who your ads will be shown to and what actions you expect them to take. For example, your goals could include increasing brand awareness, driving sales, or driving more traffic to your website.

2. Choose Campaign Type

Google Ads offers various campaign types. These include Search, Display, Shopping and Video campaigns. Your campaign type determines where your ads are displayed and in what formats.

3. Setting Budget and Bidding

Your budget determines how much money your campaign will spend. Your bids determine how high your ads will appear on Google. A good budget and bidding strategy will greatly influence the success of your campaign.

4. Create Ad Groups

Ad groups bring together your ads with similar goals and keywords. Each ad group contains ads related to a specific product, service or topic.

5. Choosing Keywords

Keywords determine which search queries your ads will appear for. When choosing your keywords, think about what kind of searches your target audience might make related to your products or services.

6. Ad Copy Creation

Your ad copy determines the look and message of your ads. An effective ad copy grabs the user' s attention, promotes your brand and encourages the user to take action. Create effective ad copy that includes a title, description, and display URL.

7. Review and Launch Campaign

Once you' ve created your campaign, do a review to make sure everything is set up correctly. If everything is fine, launch your campaign!

Google Ads Campaign Optimization

After launching your campaign, you should monitor its performance and make any necessary optimizations. This includes adjusting keyword bids, removing ineffective keywords and optimizing ad copy to increase conversion rates.

Conclusion

Google Ads allows brands to promote on a vast digital network. However, creating an effective Google Ads campaign involves setting the right goals, choosing the appropriate campaign type, managing budget and bids, creating ad groups, choosing keywords and writing ad copy. These steps greatly affect the success of your campaign.

As Makdos Tech, we can help you manage and optimize your Google Ads campaigns. For more information you can visit our Makdos Tech website.