Google Ads and SEO: How to Use Them Together?

Google Ads and Search Engine Optimization (SEO) are two effective digital marketing strategies used to increase a business' online visibility. Both offer unique advantages, but when used together, these strategies can offer the highest level of effectiveness.

In this article, we examine in detail how to use Google Ads and SEO together and what advantages they can offer.

SEO (Search Engine Optimization)

SEO is the totality of the work done for a website to achieve higher rankings in organic (free) search engine results. SEO involves optimizing your website's technical structure, content and link profile. SEO is a long-term strategy to improve a website's ranking in organic search results, often providing more lasting results. 

For more detailed information about SEO, you can take a look at our article titled "What is SEO?".

Google Ads (Adwords)

Google Ads is Google' s pay-to-play online advertising service. This service allows your ads to be displayed on search engine results pages, Google' s partner sites and other places in Google' s advertising network. Google Ads allows businesses to target ads related to specific keywords on Google, allowing businesses to quickly deliver their products or services to potential customers.

For more detailed information about Google Ads, you can take a look at our article titled "What is Google Ads?". 

How to Use Google Ads and SEO Together?

Using Google Ads and SEO together is essential to effectively integrate these two strategies and get the maximum output. Here is how you can manage this process:

Step 1: Set Your Goals

To effectively combine Google Ads and SEO, you first need to identify your goals. These goals can be brand awareness, customer engagement or increasing sales.

Step 2: Identifying Target Keywords

The success of your SEO and Google Ads strategies depends on identifying the right keywords. Your keywords should be terms that your target audience can use when searching for your products or services.

Step 3: Create and Optimize Content

When creating a Google Ads campaign and SEO strategy, the quality and relevance of the content is very important. A good SEO strategy requires creating quality and relevant content. This content should target the keywords used in your Google Ads campaign and satisfy users' queries.

Step 4: Website Optimization

Optimizing your website for SEO also increases the effectiveness of your Google Ads campaigns. Optimization should increase your site's speed, ensure mobile-friendliness, and improve the user experience.

Step 5: Monitor and Optimize Performance

For Google Ads and SEO strategies to be successful, you need to regularly monitor the performance of your campaigns and optimize them when necessary. Google Ads offers various tools that you can use to monitor the performance of the campaign and see which keywords give the best results. This information can also help you improve your SEO strategy.

Conclusion

Google Ads and SEO, when used strategically together, can greatly increase the online visibility of your business. These strategies work together to attract your target audience and market your services or products effectively. However, to combine these strategies and achieve the best results, you need to set your goals, conduct effective keyword research, create quality content, and regularly monitor and optimize the performance of your campaign.

Remember, online success is not a quick process and both SEO and Google Ads require patience and continuous improvement.

As Makdos Tech, we can help you achieve better results with Google Ads and SEO. Visit our website to get in touch and discover our services.