What is On-Page SEO and How to Do It?

By taking your SEO strategy to the next level, you can drive more traffic, reach more potential customers and maximize the online success of your business. Take action now to start this exciting journey and start implementing your on-page SEO strategy.

SEO (Search Engine Optimization) is a set of strategic efforts to rank a website at the top of search engine results. On-page SEO, which is a part of SEO, is an important strategy to increase a website's search engine rankings and visibility. This strategy aims to improve content quality and user experience.

In this article, we will tell you what On-Page SEO is, how it should be done and what should be considered in this process. 

Definition of On-Page SEO

On-Page SEO is the process of optimizing the pages of a website according to search engines. Factors such as creating original content that is compatible with targeted keywords, properly determining page titles and subheadings, and fast page loading are the basis of On-Page SEO. In this process, each page of the website should be updated regularly, because search engines update frequently and SEO rules change in accordance with these updates.

How to Do On-Page SEO?

There are many steps on how On-Page SEO is done. Here are the most important steps: 

1. Keyword Research: One of the cornerstones of on-page SEO is keyword research. Your keywords determine how your site' s content will respond to your potential customers' search queries.
2. Creating Original Content: Creating original and quality content is one of the most fundamental elements of On-Page SEO. High-quality, detailed and informative original content provides value to users and has the potential to drive better search engine rankings and more site traffic.
3. On-Page H Tags Setup: H tags allow search engines to better understand your content. You should pay attention to these tags when creating your content and use them in a hierarchical manner.
4. Title Tags and Meta Descriptions: Meta Title and Meta Description tags are one of the factors that inform users about the relevant content of your website on the search results page and affect click-through rates the most. When creating these tags, you should make sure that you provide brief but comprehensive information about the relevant content and that you have up-to-date content.
5. Internal and External Links: Internal and external links play an important role in improving your site' s SEO performance. Internal links make it easier for users to navigate your site, while external links increase your site's credibility and authority.
6. Site Speed: The easiest way to provide users with a favorable page experience is to have a fast site. It is a fact that users who log in to sites with a site speed longer than 3 seconds leave the site before the site opens.
7. Mobile Compatibility: Mobile-friendly sites provide an accurate and convenient experience for the user and increase your ranking in Google ranking.
8. Sitemaps: A sitemap is important for bots crawling websites. A sitemap allows search engines to crawl your site faster and more effectively.
9. SEO Friendly URLs: URLs should definitely be derived from keywords. URLs provide valuable information to search engines about what the page is about and also help users get an idea of the content of the page.

Advantages of On-Page SEO

Performing On-Page SEO activities with the right techniques provides a number of advantages:

• It allows the website to appear higher in the search engine.
• The content on the website pages is indexed faster by the search engine.
• Original and comprehensive articles are determined as high quality by the search engine and are ranked higher in search results.
• With the right strategies, much faster and more effective marketing is realized.
• The cost is low compared to other marketing channels.

Common Mistakes in On-Page SEO

Some common mistakes can negatively affect On-Page SEO efforts. Here are some of these mistakes:

• Use of Duplicate Content: Duplicate content can be perceived as spam by Google and can negatively affect your site's search engine ranking.
• Not Using Alt Text in Images: Image alt tags contain information about the image and are indexed by search engines. Alt texts should include the keywords of the image and provide a description of the image.
• Using Too Many Keywords: The use of keywords is important, but they should not be used so much that they distort the naturalness of the content. Excessive use of keywords can be perceived as spam by Google.
• Not Having SEO Compatible Content Structure: It is important for search engines and users that the content has a suitable structure. Content should be organized in a way that users can easily read and should include targeted keywords.

Conclusion

On-page SEO is an important part of your digital marketing strategy. A well-planned and implemented on-page SEO strategy can significantly improve your site's search engine rankings and attract more potential customers. 

Whether you are just starting out or you are an experienced SEO expert, you should never ignore the importance of on-page SEO. As Makdos Tech, we are here to guide you through this process. Let' s start your SEO journey now!